Outsmart: How to do what your competitors can't
28 May 08
In a volatile, demanding and complex business world companies need to outsmart their competition to survive. To paraphrase Darwin:
- Businesses breed beyond available customers
- Companies with successful strategies have a better chance of survival
- Successful enterprises force out weaker ones, creating new business models.
In other words, companies at the leading edge of business not only survive, but grow, gaining more of the supply of customers and forcing their rivals to adapt, or die.
Outsmarting the competition takes more than intelligence, experience and business sense. You also have to be quick, flexible and ready to adapt to the transforming world around you. The penalty for failure is extinction. The rewards are survival, growth and riches.
To prove his thesis, in Darwinian mode, Champy collected specimens of companies that have consistently outsmarted their competition. He analysed their successes, pinpointing the methods by which they beat their competitors and drew their compelling stories together in Outsmart, a book which shows that, even during tough times, smart companies can succeed.
Outsmart is not offering a neat little formula you can follow step-by-step. You have to be smarter than that. Instead it uses the stories to show what is really working in business today. It then asks questions that will provoke managers to devise strategies to take their businesses forward. It will show managers how to:
- Outsmart the competition by finding distinctive market positions
- Create sustainable advantages in products and services
- Surprise your customers by meeting their unexpected needs
Recognize when your competitors are catching up, so you can outsmart them yet again.
 |
Outsmart |
| Author |
Jim Champy |
| Pub Date |
20 Jun 2008 |
| Price |
£14.99 |
| Publisher |
Financial Times/ Prentice Hall |
| ISBN10 |
0273719114 |
| ISBN13 |
9780273719113 |
| |
Click here for further information or to purchase Outsmart. |
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Elie Ball, PR Manager
t: 07803 392 710
e: elie.ball@pearson.com
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