The Momentum Effect
21 May 08

“This book sets out to answer one question: How can I find a way to deliver continuous, exceptional growth, year after year?”
- Jean-Claude Larréché

“This book shows you how to build momentum for growth and leave you competitors trailing far in your wake.”
- Richard Branson, Founder, Virgin Atlantic Airways

The number-one, non-negotiable imperative facing today’s business leaders is to deliver profitable growth year after year.

Many firms struggle to meet it, others achieve it in fits and starts, but only a select few consistently exceed it - sometimes extravagantly. How do these world-beaters do it? The answer lies in the momentum effect, a tremendously potent phenomenon by which, under specific conditions, exceptional organic growth is created - growth that feeds on itself.

Momentum growth is exceptional for two reasons, firstly because it is characterized by an exceptional rate of growth. Secondly, it offers an exceptional quality of growth, one that both generates higher profits and consumes fewer resources.

Momentum accumulates energy from its own success and provides ever-increasing acceleration for firms smart enough to build and harness it. It can feel effortless, as if they’re being carried along by a tailwind that increases their efficiency and propels them on to exceptional growth.

But for the unwary slowly, imperceptibly, the tailwind turns around and the momentum disappears, without anyone quite realizing what has happened. The company’s still growing but not as strongly as before, not as efficiently. Everyone’s maxing out, but it seems like there’s molasses in the works. And then it’s gone.

That’s the tricky thing about momentum: It is transitory. Without constant care, its power will prove fleeting.

Based on rigorous empirical research, sophisticated computer modelling and years of practical experience with thousands of managers, The Momentum Effect reveals the evidence for the momentum effect, demonstrates how it works, and then offers a pathway to harnessing and keeping its power.

	The Momentum Effect
	Author	Jean Claude Larreche
	Pub Date	1 May 2008
	Price	£19.99
	Publisher	Wharton School Publishing
	ISBN10	0273712535
	ISBN13	9780273712534
		Click here for further information or to purchase The Momentum Effect.

For further information please contact:
Elie Ball, PR Manager
t: 07803 392 710
e: elie.ball@pearson.com

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