Business books publishing in Autumn/Winter 2004
23 Nov 04
Pearson Education publishes a wide range of Business books - everything from Project Management to Strategy and Leadership and Logistics and Operations to guidance on Entrepreneurship and New Business! Below are a selection of our key business titles publishing in Autumn 2004.
Alternatively, why not browse our full range of business titles.
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Persuasion
The Art of Influencing People
James Borg
0273688383 (Paperback) Oct 2004, 272 pages
£9.99  |
Persuasion is key to personal and managerial success.
And the good news is that there are a set of golden behavioural rules that will boost your persuasive powers and get a positive result for you with increased regularity.
Those rules are here…in Persuasion.
Click for further information or to purchase Persuasion.
Two of the world's leaders in business knowledge and insight, The Nightly Business Report, and Knowledge@Wharton, come together to select and profile the 25 most influential leaders of the past 25 years. This book will show you exactly how each leader became so influential. Learn how you can discover, use, refine, and nurture your own leadership style, enabling you to gain powerful influence in your own career.
Click for further information or to purchase Nightly Business Report Presents Lasting Leadership.
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Chinese Century, The
The Rising Chinese Economy and Its Impact on the Global Economy, the Balance of Power, and Your Job
Oded Shenkar
0131467484 (Hardback) Oct 2004, 208 pages
£17.99 |
China is restoring its imperial glory by infusing modern technology and market economics into a non-democratic system controlled by the Communist party and bureaucracy. Shenkar shows why China's quest for global success differs radically from predecessors such as Japan, India, and Mexico.
This book shows what you must do to survive and prosper in "the Chinese Century."
Click for further information or to purchase Chinese Century, The.
Setting up a new business is a daunting task, 400,000 in the UK do it every year , yet millions more are put off before they ever begin to trade.
This book will ensure you know what you should be doing and when, it’s like having a super-efficient project manager by your side as you tackle one of the biggest projects of your life.
Click for further information or to purchase Start Your Business - Week by Week.
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Success
The need to succeed is in your genes. The way to succeed is in this book .
Richard Hall
0273693697 (Paperback) Nov 2004, 184 pages
£9.99 |
Success. We all want it, but we often feel like we’re not getting enough. This is the book to help you identify what success is, according to your own definition, and then guide you through the core set of skills, behaviours and attributes needed to help you achieve the success you deserve.
Click for further information or to purchase Success.
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Living Leadership
A Practical Guide for Ordinary Heroes
George Binney, Gerhard Wilke, Colin Williams
0273693743 (Paperback) Nov 2004, 264 pages
£19.99 |
Built on a unique four-year experiment working alongside real leaders in real businesses, Living Leadership explodes the myth of the charismatic, transformational leader, to show that real progress comes from the dramatically ordinary stuff of leadership.
Living Leadership will help you to discover within yourself the means to make real connections with people and make things happen in the real world.
Click for further information or to purchase Living Leadership.
In practice, people are not nearly as rational as it is assumed and they make more mistakes than their egos are willing to honestly admit.
Measuring and managing the elusive human factor - the dark side - of risk is the challenge that Luca Celati takes on in this groundbreaking book.
Click for further information or to purchase The dark side of risk management.
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All information and prices correct at time of writing.
