Smarter Outsourcing
12 Apr 06

The outsourcing market is booming, with a projected growth of $59 billion in Europe , Middle East and Africa between 2004 and 2007. The reason for this boom is that, used effectively, outsourcing improves both operational and financial performance and is a huge lever for business transformation and increased revenues.

Used badly, it can lead to a disastrous disruption of your business and even your corporate reputation.

Despite the current prevalence of outsourcing, few executives have experience of how to decide exactly what activities should be outsourced, how to go about it and, importantly, how to manage the various stakeholders’ expectations to best advantage.

Smarter Outsourcing is a best practice guide, presenting a new insight into how outsourcing will evolve in the next few years. It shows executives and aspirant executives how to exploit outsourcing for the full potential benefit of their corporation (and personal career).

Leading readers through a clear, balanced and unbiased view of the entire process, Smarter Outsourcing shows how to ask the right questions and make smarter decisions at every stage.

Fast-paced, focused and implementation-oriented, this book ensures that companies structure their outsourcing deals for sustainable long-term success.

Victor Chu, Chairman of the ICC Commission on Banking and Insurance commented that: “Every once in a while a management book comes along that makes you rethink basic management tools. Smarter Outsourcing is one of those books and will sit on many CXO desks and board rooms “

The authors, both global leaders in outsourcing consulting and implementation, are a ctively involved in over 80 outsourcing deals a year. Their book reveals pioneering secrets and delivers distilled practical lessons and inspired sustainable wisdom from the leaders and exemplars in the global market today.

Featuring case studies from companies such as: J. Sainsbury, BP, JP Morgan and BT Smarter Outsourcing gives executives a toolkit to successfully implement and run outsourcing projects, with the buy-in from the people involved. The book will become a lasting resource for every manager’s desk.

	Smarter Outsourcing
	Author	Jean-Louis Bravard, Robert Morgan
	Pub Date	29 Mar 2006
	Price	£34.99
	Publisher	Financial Times/ Prentice Hall
	ISBN	0273705601
		Click here for further information or to purchase Smarter Outsourcing.

For further information please contact:
Elie Ball, PR Manager
t: 07803 392 710
e: elie.ball@pearson.com

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All information and prices correct at time of writing.